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Your Brand’s Consumer Insights Audit Checklist

Know Your Consumer Consumer knowledge is critical to strategic planning and ensuring your brand is on the right path…

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6 Secrets to Achieving Sustainable Competitive Advantage

Competition today is fierce and with so many marketplace changes, companies large and small are always looking to get…

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5 Critical Tips To Consider When Redesigning Your Packaging

It's a competitive jungle out there!  An average supermarket carries between 15,000 and 60,000 individual products.…

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Announcing the 2015 Insights in Marketing Scholarship Winner

At Insights in Marketing, we believe people are more than just their demographics, attitudes and behavioral traits. We…

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Football Finally Nails It!

At Insights in Marketing we help clients develop the most complete picture of their target audience so they can build…

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