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The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…
Herding Cats…The Art and Power of a Well Run Debrief
So, I received a request from a new Client the other day asking if I would be willing to spend 60-90 minutes after the…
The Cure for the Common Data Overload: 5 Best Practices for Content Curation
Consumer data and conversations are everywhere. Consumers are talking and brands are listening. In this era of social…
What to Look for in a Qualitative Marketing Research Partner (Part 1 of 2)
After nearly 20 years as Marketing Research Consultant, I have heard every client question there is when it comes to…
What NOT to Look For in a Qualitative Marketing Research Partner (Part 2 of 2)
Earlier this month, I wrote part 1 of this blog series: What to Look for in a Qualitative Marketing Research Partner.…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…