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Is it Time to Update Your Existing Research?
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be…
Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know
In the past, when people heard the words "qualitative - engagement" and "mobile," texting sprang to mind. Today,…
Tips for Managing the Virtual Backroom
As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
10 Key Areas that Lead to Successful Focus Groups: Part One
Let’s play a word association game. If you hear the term ‘Focus Groups’, what are the first three things that pop into…