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Capturing Competitive Advantage

Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…

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Getting Women To Buy

Better Insights to Transform Your Marketing Insights in Marketing's eBook is designed to spur new thinking on how to…

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Is it Time to Update Your Existing Research?

The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be…

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Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know

In the past, when people heard the words "qualitative - engagement" and "mobile," texting sprang to mind. Today,…

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Tips for Managing the Virtual Backroom

As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements…

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focus groups are relevant

Qualitative Research Inspires Innovation

Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…

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