Resources
Nothing came up. Try adjusting your filters.
Going From Data to Greater Insights Through Data Driven Market Research
There is a tremendous amount of quantitative survey work being done around the world – some through quick and dirty…
You Don’t Need Big $$$ to Do Great Quantitative Research
"If saving money is wrong, I don't want to be right!" --William Shatner Are you facing an on-going demand for insights…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 1 of 3
Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…