Resources
Nothing came up. Try adjusting your filters.
You Don’t Need Big $$$ to Do Great Quantitative Research
"If saving money is wrong, I don't want to be right!" --William Shatner Are you facing an on-going demand for insights…
How to Socialize Research Within Your Organization
Has your marketing team ever made a decision you instinctively knew would turn out to be a mistake? Have you ever…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
How to Defend Your Brand with Market Research
The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
IIM’s Top 12 Insights from 2012: Part 1 of 3
Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…