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Empowerment Through Consumer Closeness
Getting closer to consumers…it's a phrase we as Consultants probably hear and/or use at least several times each week…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
How to Defend Your Brand with Market Research
The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…
Happy Anniversary: Lessons to Grow By
April 11, 2014 is the 25th anniversary of Insights in Marketing. It is an occasion that compelled me to pause, and…
Giving Back: A Reflection Of Your Brand And Ours
A Season For Giving The holiday season is traditionally a season for giving. According to research from the Center of…
IIM’s Top 12 Insights from 2012: Part 1 of 3
Given the fast-paced nature of marketing research, our clients and key partners often don't have the time to reflect on…