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You Don’t Need Big $$$ to Do Great Quantitative Research
"If saving money is wrong, I don't want to be right!" --William Shatner Are you facing an on-going demand for insights…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
Capturing Consumers’ Emotional Connection With Food
That old saying "you are what you eat" holds more truth now than it ever did before. Recently IIM came across an…
How Do Consumer Insights Drive Brand Growth?
Actionable market research empowers companies to make strategic decisions by listening to real people. When…