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Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
10 Key Areas that Lead to Successful Focus Groups: Part One
Let’s play a word association game. If you hear the term ‘Focus Groups’, what are the first three things that pop into…
10 Key Areas that Lead to Successful Focus Groups: Part Two
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is…
Planes, Trains and Focus Groups
In the 1920s, the train was king for cross country travel, and various railroads fought for "market share" as each…
