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10 Key Areas that Lead to Successful Focus Groups: Part One

Let’s play a word association game.  If you hear the term ‘Focus Groups’, what are the first three things that pop into…

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10 Key Areas that Lead to Successful Focus Groups: Part Two

This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is…

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Planes, Trains and Focus Groups

In the 1920s, the train was king for cross country travel, and various railroads fought for "market share" as each…

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Young businesswoman discusses different marketing research tools with a colleague.

The Power of Combining Research Tools

Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use.…

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Paving the Way to Improved Research Results, One Question at a Time

Co-Author: Kristen Elfstrand, Field Manager In a previous blog post, IIM detailed the importance of relationships with…

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