Resources

How Football Viewership Has Evolved: Capturing Consumer Loyalty Across Generations

Football has long been a staple of American culture, but the way people engage with the sport has evolved dramatically…

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The Trillion-Dollar Rainbow: Gen Z and LGBTQ+ Consumers Transforming Brand Loyalty in 2024

The global LGBTQ+ market is projected to reach a remarkable $3.7 trillion in 2024, with Gen Z playing a pivotal role in…

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From Smart Homes to Sustainability: Gen Z’s Blueprint for the New Household

Is Gen Z About to Redefine What Home Means? It’s happening—Generation Z is moving into the world of mortgages, smart…

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Introducing How iimForum Can Revolutionize Brands

In today’s fast-changing business world, market research is like a secret sauce for successful strategies. Meet…

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Ethnographic Research

Qualitative Ethnographic Research Methods and ApproachesEthnographies have proven to be a very effective research…

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How Market Research Keeps Product Innovation Relevant and Profitable

Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…

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Disruptive Innovation: How to Earn a Place in Consumers Hearts’ and Shopping, Forever

Truly Disruptive Innovation Endures The Test of Time...and has the power to shape consumer behavior, modify habits and…

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Super Bowl 2023 Ads: Four Category Drivers Triggering an Uptick in NFL Viewership

More people are tuning into the Super Bowl to be entertained, whether they’re focused on the game, love watching the…

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Shopping Insights: Is Your Brand Recession Proof?

Right now the market is experiencing a tug of war between consumer sentiment and pent-up-demand, making consumer…

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