Resources
The Generational Shifts in Health and Wellness: What It Means for Businesses
As consumers increasingly prioritize health and wellness, generational preferences and behaviors are driving a seismic…
Gen Z and Gifting: The New Rules
When you think about gift-giving, you might picture neatly wrapped packages under a tree or a sentimental birthday…
Holiday Shopping Trends 2024: Generations Taking Charge
The holiday season is here, and it’s not just about shopping anymore — it’s about how, where, and why we shop. Each…
5 Ways to Improve Product Development with Market Research
Tapping into consumer insights at five stages of concept and product development significantly reduces risks and…
2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would…
3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage
It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…
How is the Pandemic Changing Consumer Behavior and Shaping Holiday Plans?
Most people are beyond ready to celebrate the 2021 holiday season with family and friends, and the pandemic is…
How, When, and Where Will Consumers Shop for the Holidays in 2021?
Holiday shoppers have learned to love the ease and convenience of online shopping, but they’re craving a little extra…
5 Key Steps to Identify the Best Consumer Insights
At a time when consumers want more personalized products and services, market segmentation research can identify…