Resources

Gen Z Social Changemakers

What Matters Most to the Next Gen Woman?

Five Key Insights to Authentically Connect With Generation Z  Tween, teen, and twenty-something women are…

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Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?

Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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leverage data mobile devices

Ecommerce Insights: Why Data from Mobile Devices is a Game Changer

Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…

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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…

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marketing to women

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…

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Happy woman standing in a field of sunflowers

The Biggest Key to Earning Consumer Passion

What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…

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