Resources
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…
The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…