Resources
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
How Market Research Keeps Product Innovation Relevant and Profitable
Product Innovation is all about staying relevant.But the fear – and cost – of failure can be huge hurdles to overcome.…
Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level
Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…
The Insights in Marketing Strategic Planning Guide
How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…