Resources

Gen Z Social Changemakers

What Matters Most to the Next Gen Woman?

Five Key Insights to Authentically Connect With Generation Z  Tween, teen, and twenty-something women are…

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5 Ways to Improve Product Development with Market Research

Tapping into consumer insights at five stages of concept and product development significantly reduces risks and…

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2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would…

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3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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3 men giving a thumbs up for successful qualitative research

Top 5 Success Factors for Qualitative Research

Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…

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