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Marketing to Women: Demographic Trends Shape the Marketing Landscape
Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…
How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…
The Biggest Key to Earning Consumer Passion
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
Thanks to Digital Media, Kids Are Growing Up Faster
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…