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Unlocking Creativity: How Mind Mapping Takes Marketing and Research to the Next Level

Mind mapping has become a popular technique for organizing ideas, solving problems, and developing strategies among…

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The Insights in Marketing Strategic Planning Guide

How to Innovate, Grow and Gain a Competitive Edge by Listening to Consumers Do Consumer Insights Guide Your…

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3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…

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Group of people for segmentation research

How to Ensure Your Segmentation Research Doesn’t Go Unnoticed

Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…

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Football on a field

2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?

Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…

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Thanks to Digital Media, Kids Are Growing Up Faster

Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…

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