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2021 Holiday Shopping Recap

How Did Consumers Shop for Holiday Gifts?  We previously shared our thoughts on what are research predicted would…

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3 Ways to Create a Consumer Focused Culture and Gain a Competitive Advantage

It’s more important than ever to guide strategic decisions with market research, and socializing consumer insights can…

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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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Is Social Media the New Storefront?

How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…

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marketing to women

Marketing to Women: Demographic Trends Shape the Marketing Landscape

Women are now the world’s most powerful consumers, driving up to 85 percent of purchasing decisions. Six key…

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3 men giving a thumbs up for successful qualitative research

Top 5 Success Factors for Qualitative Research

Whether you're in the marketing research arena or another people-focused field, qualitative market research revolves…

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