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2021 Holiday Shopping Recap
How Did Consumers Shop for Holiday Gifts? We previously shared our thoughts on what are research predicted would…
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…