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How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…
The Biggest Key to Earning Consumer Passion
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
Traditional vs. Digital Qualitative: An Overview
As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches…
What Your Boss Wants You to Know About Product Development
The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…
Is Social Media the New Way to Listen to Consumers?
With social media usage continually rising and covering a wider range of people, it is a market research tool that…