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Food & Beverage Insights
5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more…
Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Seven Musts of Creating Trustworthy Content
For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…