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Personal Care & Beauty Insights
Five Consumer Trends Inspire Brand Innovation Shifting priorities, new grooming habits and online shopping behavior…
2021 Consumer Insights:
How will Pent-Up Demand and Vaccines Affect Buying Behavior? Five brand categories are expected to benefit from new…
Food & Beverage Insights
5 Consumer Behaviors Inspiring Brand Innovation in 2021 Consumer sentiment now hinges on product availability more…
Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…