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A businesswoman and her boss review charts at a conference table

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…

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Online Qualitative & Quantitative Research: A Match Made in Heaven

It’s no secret qualitative and quantitative market research are highly complementary to each other and, together,…

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Capturing Competitive Advantage

Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…

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Getting Women To Buy

Better Insights to Transform Your Marketing Insights in Marketing's eBook is designed to spur new thinking on how to…

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