Resources
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Holiday Season 2020: How will Covid-19 Affect Consumer Behavior?
Bringing the storefront to shoppers’ fingertips is the key to great holiday retail sales in 2020. Most consumers are…
Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…