Resources
Nothing came up. Try adjusting your filters.
IIM Quarterly Newsletter March 2021
The Insights Suite A Quarterly Newsletter from Insights in Marketing
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…