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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!

If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…

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Planes, Trains and Focus Groups

In the 1920s, the train was king for cross country travel, and various railroads fought for "market share" as each…

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