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Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
Seven Musts of Creating Trustworthy Content
For most of your brand’s content pieces, your goal will be to create shareable content that your customers will pass on…
Social Media Market & Consumer Research Do’s and Don’ts
Social media market and consumer research is a powerful insight tool for companies in this day and age. It’s more…
When is the Right Time to Use Online Research?
Technology-based research approaches may not be the way you are used to conducting research, but these approaches are…
Holiday Shopping Habits of Men & Women
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…