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The Women 2020 Study

Reaching Millennials Using Research as a Basis

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Generations 2020 Study

A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…

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using market research to communicate

Leveraging Market Research to Build Strong Communication

Communication is at the core of marketing.  In order for marketing efforts to be successful, communication must be…

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Happy woman standing in a field of sunflowers

The Biggest Key to Earning Consumer Passion

What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…

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Traditional vs. Digital Qualitative: An Overview

As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches…

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