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Getting Women To Buy
Better Insights to Transform Your Marketing Insights in Marketing's eBook is designed to spur new thinking on how to…
Planes, Trains and Focus Groups
In the 1920s, the train was king for cross country travel, and various railroads fought for "market share" as each…
The Power of Combining Research Tools
Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use.…
Paving the Way to Improved Research Results, One Question at a Time
Co-Author: Kristen Elfstrand, Field Manager In a previous blog post, IIM detailed the importance of relationships with…
