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Our Favorite 2018 Super Bowl Commercials

Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…

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4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

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4 Essentials in Marketing to Women

Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only…

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Getting More from Your Marketing Research Partner

Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best.   Prior…

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The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering

At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…

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The Need for Speed: 5 Ways to Reduce Your Market Research Timelines

As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself…

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