Resources
What Matters Most to Gen Z Men?
Five Key Consumer Insights to Earn Brand Loyalty A Purpose-Driven Generation Gen Z is on track to be the…
What Matters Most to the Next Gen Woman?
Five Key Insights to Authentically Connect With Generation Z Tween, teen, and twenty-something women are…
Spikes in Online Search Topics Point to Experiences Consumers Seek
People are Searching Online for Retail, Hospitality, Entertainment & Sports Experiences. After feeling…
How are Remote Jobs Changing Consumer Behavior?
People Who Work From Home are Adopting New Shopping and Spending Habits [/vc_column_text] People are ready to…
IIM Quarterly Newsletter June 2021
The Insights Suite
A Quarterly Newsletter from Insights in Marketing
Ready To Rethink Your Package Design?
Multi-Sensory Package Design Differentiates Brands Now that online purchases have doubled, brands need to stand out…
Does Your Brand Align with Consumers’ Values?
4 Questions Can Uncover Insights to Build Trusting Customer Relationships When consumers purchase something, they also…