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Thanks to Digital Media, Kids Are Growing Up Faster

Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…

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The Worst Advice about New Product Development

Business school is great.  It gives a solid foundation in business techniques and theories, builds the idea of teamwork…

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Traditional vs. Digital Qualitative: An Overview

As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches…

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A businesswoman and her boss review charts at a conference table

What Your Boss Wants You to Know About Product Development

The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…

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Is Social Media the New Way to Listen to Consumers?

With social media usage continually rising and covering a wider range of people, it is a market research tool that…

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football player diving for football

Our Favorite 2018 Super Bowl Commercials

Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…

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