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4 Essentials in Marketing to Female Consumers

Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…

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4 Essentials in Marketing to Women

Why Marketing to Women is Essential Is marketing to women a struggle for your brand? If so, you’re not alone. Only…

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Printed sheet of paper with graphs and marketing data sits layered underneath small spiral notebook with a hand holding a pen and a sticky note on it.

Brand Takeaways from The Marketing Research Event

In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…

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Empowerment Through Consumer Closeness

Getting closer to consumers…it's a phrase we as Consultants probably hear and/or use at least several times each week…

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