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What Your Boss Wants You to Know About Product Development
The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…
Online Qualitative & Quantitative Research: A Match Made in Heaven
It’s no secret qualitative and quantitative market research are highly complementary to each other and, together,…
Our Favorite 2018 Super Bowl Commercials
Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…
Is it Time to Update Your Existing Research?
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be…
Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know
In the past, when people heard the words "qualitative - engagement" and "mobile," texting sprang to mind. Today,…