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How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
Traditional vs. Digital Qualitative: An Overview
As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches…
What Your Boss Wants You to Know About Product Development
The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…
Our Favorite 2018 Super Bowl Commercials
Our very own Katie Wilson gives her take on this year's Super Bowl commercial highlights. Every Super Bowl Sunday,…