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The Biggest Key to Earning Consumer Passion
What does consumer passion for a brand look like? When a consumer can rely on your brand 24/7, you’re pretty much…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
Thanks to Digital Media, Kids Are Growing Up Faster
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…
Infographic: Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
