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IIM’s Top 12 Insights from 2012: Part 2 of 3
This January IIM has decided to reflect back on our top 12 2012 consumer insights in a 3 part blog series. This "best…
IIM’s Top 12 Insights from 2012: Part 3 of 3
In the beginning of this year, IIM set out to identify our top 12 2012 consumer and brand insights in a 3 part blog…
IIM’s Top 13 Insights from 2013 (Part 1 of 3)
As a marketer, you might not always have the time or perspective to look back on all of the marketing research you have…
IIM’s Top 13 Insights from 2013 (Part 2 of 3)
Insights in Marketing's tradition of annually sharing deep-rooted insights with our valued clients continues in this…
IIM’s Top 13 Insights from 2013 (Part 3 of 3)
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…
How to Turn Consumer Insights into Concepts
When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its…