Resources
Nothing came up. Try adjusting your filters.
Is it Time to Update Your Existing Research?
The Short Shelf-Life of Data You make a significant investment in marketing research and you expect the data to be…
Ready to Take Your Qualitative Analysis Mobile? Here’s What You Need to Know
In the past, when people heard the words "qualitative - engagement" and "mobile," texting sprang to mind. Today,…
Tips for Managing the Virtual Backroom
As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
10 Key Areas that Lead to Successful Focus Groups: Part Two
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is…
