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Tips for Managing the Virtual Backroom
As experienced qualitative consultants well know, the consumer discussion is only one piece of research engagements…
Qualitative Research Inspires Innovation
Five Reasons Focus Groups Remain Relevant In The Era Of Zoom And Big Data As technology grows and new and different…
10 Key Areas that Lead to Successful Focus Groups: Part Two
This is Part 2 of a 2-part series; to read Part 1, click here. Running a focus group can be overwhelming, which is…
The Power of Combining Research Tools
Your Research Toolbox In your research toolbox, you have all sorts of different tools and techniques you can use.…
Paving the Way to Improved Research Results, One Question at a Time
Co-Author: Kristen Elfstrand, Field Manager In a previous blog post, IIM detailed the importance of relationships with…