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Social Media Market & Consumer Research Do’s and Don’ts
Social media market and consumer research is a powerful insight tool for companies in this day and age. It’s more…
5 Key Success Factors to Creating an Effective Survey
Every survey completed is a favor someone does for your company to help you gain valuable insights and data. Though a…
When is the Right Time to Use Online Research?
Technology-based research approaches may not be the way you are used to conducting research, but these approaches are…
Holiday Shopping Habits of Men & Women
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…
How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…