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Holiday Shopping Habits of Men & Women
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
Infographic: Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
What Your Boss Wants You to Know About Product Development
The path to product development is a common one: It usually comes about when a brand wants to solve an unmet need by…