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Importance of Intuition & Curiosity When Leading Qualitative Research
We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear…
Holiday Shopping Habits of Men & Women
Do men and women differ in their holiday shopping habits? Yes, they do! Segmenting behaviors and habits by…
2017 Super Bowl Ad Recap: Which Brands Won at The Big Game?
Does anyone share my opinion that watching commercials during the Super Bowl over the past couple of years is losing…
Thanks to Digital Media, Kids Are Growing Up Faster
Watch Out! Thanks to Digital Media, Kids Are Growing Up Faster Than Ever Access to adult-oriented information has never…
Top Tips for Conducting Focus Groups with Children
Despite not making most of their own purchases, kids have tremendous influence over which products make it into their…
Infographic: Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…