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Capturing Competitive Advantage
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…
Getting Women To Buy
Better Insights to Transform Your Marketing Insights in Marketing's eBook is designed to spur new thinking on how to…
Brand Takeaways from The Marketing Research Event
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…
Empowerment Through Consumer Closeness
Getting closer to consumers…it's a phrase we as Consultants probably hear and/or use at least several times each week…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…
How to Defend Your Brand with Market Research
The Importance of Defending Your Brand With a crowded and noisy consumer landscape, a marketer's and researcher's…