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How to Ensure Your Segmentation Research Doesn’t Go Unnoticed
Segmentation research is best approached thoughtfully and with considerable planning in order to maximize actionable…
Top Tips for Conducting Focus Groups with Children
Despite not making most of their own purchases, kids have tremendous influence over which products make it into their…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…
Traditional vs. Digital Qualitative: An Overview
As research options have grown tremendously over the past 10-15 years, with more and more online and mobile approaches…