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Importance of Intuition & Curiosity When Leading Qualitative Research
We all know qualitative research is an important tool in the marketing research arsenal. Not only are you able to hear…
Unraveling the Paradox of Consumer Decision Making to Develop Products Your Target Consumers Want
Have you ever talked to consumers & they tell you that some feature is a really important part of a product, but if…
Top Tips for Conducting Focus Groups with Children
Despite not making most of their own purchases, kids have tremendous influence over which products make it into their…
The Worst Advice about New Product Development
Business school is great. It gives a solid foundation in business techniques and theories, builds the idea of teamwork…
How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
Not Using Mobile in Your Qualitative Research? It’s (Well Past) Time!
If mobile engagements aren’t already among your frequently-used approaches for both qualitative and quantitative data…