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Capturing Competitive Advantage
Taming The Strategic Planning Beast Want to capture competitive advantage in strategic planning? Start by understanding…
Getting Women To Buy
Better Insights to Transform Your Marketing Insights in Marketing's eBook is designed to spur new thinking on how to…
Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
Getting More from Your Marketing Research Partner
Being a brand or consumer insights manager is a very rewarding and challenging job, but a hectic one at best. Prior…
The Recruiting Balancing Act: Walking the Tightrope of Effective Partnering
At Insights in Marketing, we know one of the most important keys to our success is cultivating long-standing…
The Need for Speed: 5 Ways to Reduce Your Market Research Timelines
As our clients face increased pressures for deeper, richer insights with less time and money, I often find myself…