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How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
Is Social Media the New Way to Listen to Consumers?
With social media usage continually rising and covering a wider range of people, it is a market research tool that…
5 Critical Tips to Consider When Redesigning Your Packaging
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…