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IIM’s Top 13 Insights from 2013 (Part 3 of 3)
Each year, Insights in Marketing identifies insights across all of the work we have done in the previous year to share…
How to Turn Consumer Insights into Concepts
When is the last time you used a product or service and were bothered, frustrated or confused about how it performs its…
Using Insights to Craft Brand Personality
We all know about brand positioning and its vital importance in your brand’s marketing efforts. But, what about Brand…
Traditional Gender Roles & How Younger Men Can’t Shake Them
Marketers all over have heard lots of noise about changing household roles - men doing laundry and women "bringing home…
The Ultimate Weapon: The Right Consumer and The Right Benefit
There is a lot of consumer insight information you need in order to ensure that you are executing the right marketing…
The Top 5 Ways to Tell If an Insight Really Matters
So what is an insight? We at Insights in Marketing believe it's the intersection of facts, data and analysis that…