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How Does Color Affect Consumer Behavior?
There’s no denying the impact of color on marketing. From influencing impulse buying to establishing trust, the colors…
Online Qualitative & Quantitative Research: A Match Made in Heaven
It’s no secret qualitative and quantitative market research are highly complementary to each other and, together,…
5 Critical Tips to Consider When Redesigning Your Packaging
It’s a competitive jungle out there! An average supermarket carries between 15,000 and 60,000 individual products.…
4 Essentials in Marketing to Female Consumers
Is marketing to female consumers a struggle for your brand? If so, you’re not alone. Our research shows marketers are…