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Ecommerce Insights: Why Data from Mobile Devices is a Game Changer
Mobile devices connect shoppers to the internet from virtually anywhere, and marketers strengthen consumer connections…
Understanding the Consumer Journey Optimizes Customer Experience
We all have a lot of questions about what’s next in the COVID-19 business climate, and understanding the consumer…
Is Social Media the New Storefront?
How brands can use social media to reach consumers and increase sales People go on a quest for knowledge before they…
Generations 2020 Study
A Study of Generational Attitudes & Perceptions About Cannabis Legalization and Usage IIM’s proprietary…
