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Top Tips for Getting Great Information from Your Focus Groups
Have you ever been in a focus group and feel you aren’t getting the insight you’re looking for? In-person qualitative…
Brand Takeaways from The Marketing Research Event
In November, I attended The Market Research Event in Orlando, Florida with a colleague of mine, Jessica Ritzo. It was a…
Empowerment Through Consumer Closeness
Getting closer to consumers…it's a phrase we as Consultants probably hear and/or use at least several times each week…
Consumer Insights…How to Inspire Action
How many insights decks have you received that were hard to follow, lacked clear implications, or were just plain…